Southern Freeze Dry

Southern Charm In Every Bite.

Southern Freeze Dry started with a simple mission: creating high-quality, locally-sourced freeze-dried treats. What began as homemade goods at farmers' markets quickly grew through word of mouth, leading to an expanded lineup of freeze-dried fruits, candies, and dog treats. Rooted in preserving Southern flavors and a commitment to quality, Southern Freeze Dry now offers wholesome, naturally preserved snacks loved by people (and pets) of all ages.

The final logo blends vintage charm with a fresh, modern feel. "Southern" is elegantly scripted in dark maroon/brown, paired with "Freeze Dry" in clean, capitalized light blue. Yellow hand-drawn sunbeams above reflect Southern warmth, while subtle light blue icicles below hint at the freeze-drying process. This timeless design captures the heart of the brand—Southern hospitality, natural goodness, and quality in every bite.

Services:
Brand Identity, Packaging

Industry:
Food, E-Commerce

The Good:
Infusing joy into every bite, this brand crafts naturally preserved and locally-sourced treats that embody the heartwarming essence of the South.

“Thank you so much for your help. Everything looks amazing! I know it’s a simple thing, but it boosts my mood every time I show someone your work. Love it!"

Shane A. @ Southern Freeze Dry